March felt different.
After six releases spread across nine months, we shipped seven in a single month. That pace is not an accident. It reflects a product organisation that has found its rhythm.
Our approach evolved this year: we are committed to shipping fast and sharing as much value as possible with our customers and now our free users too. In March, it became clear that this new approach is now firmly underway.
Community
Mediapapa sponsored WordCamp Nice on 6 March. Thank you to everyone who stopped by our booth and asked for a demo, engaged with a discussion with Stéphane, Nicolas or me.
The conversations were useful, not just for awareness, but for understanding where the friction is in practice. We made sells during and after the event and I am very proud that Elie Sloïm from Opquast bought us a licence for the new version of Opquast’s website! Let’s hope we can make a good use case about it in the near future.
Product
Speaking of quality, we released 7 versions of our products in March, counting the 2 that have been released today. Here is what matters most across all of them.
- Polylang compatibility – both free and pro. Usage detection and deduplication now work correctly on multilingual sites. Previously, language variants were flagged as duplicates. That is fixed.
- Onboarding wizard – new users now see a guided setup on first activation instead of a blank interface.
- PHP 8.4 support – fully compatible across free and pro.
- Media file size column – sortable column in the admin media library.
- Extended bulk actions – audio, video and PDF files now support the same actions as images: isolate, deduplicate, metadata editing (auto tagging and optimization remain image-only features).
- Improved bulk action performance – asynchronous progress communication, better stability on large libraries.
- French translation in progress – both free and pro versions are being translated. Partial translation already available. By the way, translation is open on translate.wordpress.org for every language WordPress is available to.
- WordPress 7.0 compatibility is also confirmed.
Full changelog at roadmap.wp-mediapapa.com/en/changelogs.
Free version on WordPress.org
Mediapapa Free is now available on the WordPress plugin directory. We have around 300 installations at the end of March. We’ll now accelerate on the communication. If you aren’t sure about the Pro version, starting with the Free version is a good call. Read the announcement.
Business
After nine months of testing pricing and plans, we simplified and updated everything. Three plans, clearer positioning, pricing that reflects the value we now deliver.
Our new plans are live at wp-mediapapa.com/pricing.
- Business: $49/year with up to 3 sites
- Power User: $99/year with up to 10 sites
- Agency: $199/year with up to 100 sites
We consolidated from 4 plans to 3, and made easier to understand what are the Pro-only features compared to the free version. Check out our comparison table for more details.
We also introduced a continuity discount of 10% at every renewal for all active subscribers, applied automatically from now on.
Note if you are one of our early customers:
Your current plan remains active for as long as you renew at your original conditions. You will now notice a (legacy) suffix on your plan name in your customer account.
The 10% continuity discount applies to you as well. Nothing changes unless you decide to upgrade.
Thank you for your early support. 🫶
Website
A few pages have been rewritten or published this month.
- The problems – a full rewrite. Five concrete problems, what each costs in practice, and how Mediapapa addresses them. The page that should answer “why would I need this?” before someone reaches pricing.
- Why we built Mediapapa – the origin story, from our years at Be API to the decision to build a governance layer the media library never had. Written by Jason and Nicolas.
- Integrations – a dedicated page listing what is officially supported (Gutenberg, Elementor, ACF, Polylang) and what is on the roadmap (WooCommerce, WPML, Jetpack).
- A unified changelog – Free and Pro release notes are now consolidated in a single feed at roadmap.wp-mediapapa.com/en/changelogs. Old links redirect automatically.
The blog also has a bunch of new posts, including several guides and practical tips (that’s also the name of a category), since it officially launched in February.
Next up I’ll work on more consistent CTAs across the site, new blog posts on the problems we identified, documentation improvements to help people understand how Mediapapa works, and the first customer reviews and use cases going live.
I’m also thinking of diversifying the types of content by adding more short and how-to videos of the product to the website. Any tips on that are welcome!
In the press
SaasBrowser published a case study on Mediapapa: find the post here. An interesting exercise and hopefully more of this kind of exposure in the coming months.
What’s next
We already have several items on our backlog for the next sprints: a proper media trash system, a full WooCommerce integration, a companion plugin and a UI redesign are all in progress.
We are also moving beyond French-speaking WordPress circles. April and May are about showing up in more communities and demoing Mediapapa to people who have never heard of it. If you have any ideas about this or would like me to demo the product, drop me a message.
If you have installed Mediapapa and it does what it says, keeping it actively installed and leaving a review or opening a topic on WordPress.org makes a real difference at this stage.
PS: did you see it? 👀 Our Mediapapa character is evolving: in the coming weeks it will be less flat and more 3D to help us communicate. Love it?
